Daria has an international outlook having lived in Russia, Austria, Switzerland and the UK. She studied Business Management at Webster University in Geneva, during which she founded Leadel.com, a European-Israeli initiative to provide young rising Jewish professionals & entrepreneurs access to expert mentors. She is very active, with a strong passion for sport since establishing herself as a junior champion tennis player. Having moved to London Daria noted how many people struggled to fit exercise into their busy schedules and established TruBe to address this gap in the personal training market.